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Activision Blizzard Banked Over A Billion

Activision-Blizzard-Banked-Over-A-Billion

In just three months Activision Blizzard made $1.2 Billion in microtransactions alone.

Gaming as a whole is becoming big business with billions exchanging hands on a regular basis. One of the companies cashing in big-time is Activision Blizzard who has reported their latest financial numbers for the July- September period and these numbers are substantial, to say the least.

The section of the company that did the best was microtransactions which reportedly made $1.2 billion for the three-month period.

The company’s microtransactions which are also known as “in-game net bookings” have improved 69% from last year’s $709 million for the same period.

These numbers are quite significant because on the whole Activision Blizzard has made $1.95 billion in revenue from all of its business combined for the last reporting period. This means that majority of its revenue is being generated from microtransactions.

Call Of Duty: Warzone and Call Of Duty: Modern Warfare are reportedly the two biggest contributors to these numbers. Activision says that microtransactions from these titles were four times higher than last year. It also helped that Modern Warfare’s first-year sales were the highest in franchise history, providing them with an enormous player base to entice with in-game purchases.

Activision Blizzard  Banked Over A Billion

Both of these hugely popular First-Person Shooters come with a wide variety of cosmetic items that players can purchase with cash. They also have a premium battle pass system, giving you further incentive to stick to your screen and push hard towards the next rank and unlockable content.

The company has recently moved away from loot boxes, which is a strategy that seems to be paying off.

EA is presently fighting a legal battle with KSA- Netherlands Gaming Authority over the use of loot boxes in its games.

Unlike EA, Activision Blizzard has opted to switch to their Battle Pass system around the time of Modern Warfare’s release.

Three other major games were mentioned in the report namely Candy Crush, World Of Warcraft, and Hearthstone, but no other particulars were mentioned concerning the role of these games in the report.

Microtransaction may seem minute in nature, but each time you purchase a skin, emote, or weapons you are contributing to this multi-billion-dollar industry.

It has also been said that Activision Blizzard is “investing meaningfully” into the mobile gaming marketplace. The success of Call Of Duty: mobile points to the fact that the company is warming up to the move over to mobile screens and that they will most likely be porting other large names to the platform in the future.

This is an exciting prospect for those that play mobile games as opposed to other platforms and there is bound to be big news on this front soon, so watch this space.