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Musica Closes Its Doors

Musica-Closes-Its-Doors

The Retail group Clicks has announced its decision to close down Musica after 29 years of operation.

The Clicks group initially acquired the Musica brand in 1992 at a cost of  R1.2million, and it has gone strong for many years even outliving all of its competitors.

The reason for the closure comes down to the decline in the demand for CD’s DVD’s etc and “The inevitable demise of the brand has been accelerated by the COVID-19 pandemic which resulted in the rapid decline in foot traffic in destination malls where Musica stores are typically located.

“Musica has been operating in a declining market for several years owing to the structural shift globally to the digital consumption of music, movies, and games from the traditional physical format.” Clicks said.

Musica has closed 19 stores since the start of the 2021 financial year and is only trading in a remainder of 59 stores countrywide. These remaining stores will close as their leases expire and the full closure will take effect from the 31st of May 2021.

Musica Closes Its Doors

In those stores that have been closed since September 2020, the Musica staff have been absorbed into Click’s expanding health and beauty store network.

Clicks have said about this restructure “Management is committed to accommodating the remaining staff within the group where this is operationally feasible.”

Musica has shifted its focus in recent years from selling physical media to general electronics and merchandise which kept them afloat for a lot longer than their competitors. But in the end, they weren’t able to keep up with the rise in digital streaming platforms and online entertainment.

Clicks said finally that “Further detail on the financial and operational impact of Musica’s closure will be communicated to shareholders with the release of the group’s interim results in April 2021.”

Many of you undoubtedly have fond memories of Musica in some capacity or another. Testing out CDs on a weekend. Hunting for our favourite music CD or DVD, scratching through their bargain bins.

Browsing the various other posters and merchandise they stocked and of course browsing through the latest games and console offerings. Stores like this will be missed.

Many took to social media such as Twitter to express their views on the subject.

https://twitter.com/nyaki_merafe/status/1354724464634847234

It truly is the end of an era as we now move online to digital platforms to find our entertainment.