Skip to content

Square Enix’s New Year Resolves To Be More ‘Aggressive In Applying AI’

Square-Enixs-New-Years-Resolution-Is-Embracing-an-Aggressive-Applica

The controversial technology was the main focus of a letter written by Takashi Kiryu, the president of Square Enix

In a New Year’s letter made public, Square Enix President Takashi Kiryu has committed to the company being “aggressive in applying AI and other cutting-edge technologies to both our content development and our publishing functions.”

Kiryu goes on to say: “I believe that generative AI has the potential not only to reshape what we create but also to fundamentally change the processes by which we create, including programming.”

The company will initially apply AI to enhance development productivity and support marketing efforts. “In the longer term, we hope to leverage those technologies to create new forms of content for consumers, as we believe that technological innovation represents business opportunities,” Kiryu added. Square Enix also intends to develop more immersive AR and VR experiences, incorporating “new forms of content that fuse the real world and virtual worlds.”

A visua representation of AI

So, what’s the implication here? It’s not unexpected that Square Enix, akin to numerous gaming industry counterparts, intends to explore the utilization of AI as a development tool. The technology is readily available and has solidified its position as a prominent discussion topic in the industry in recent months.

Certainly, committing to the pursuit of AI doesn’t resonate well with everyone. On the contrary, AI has stirred significant controversy in the video game industry, affecting both workers and consumers. The influx of AI-generated content has faced criticism for its perceived lack of quality, drawing scrutiny to numerous projects. In the U.S., video game voice actors have even contemplated strike action, largely attributing their concerns to AI, an issue currently under negotiation by union representatives at SAG-AFTRA.

Any and all fans of Square Enix should read the entire letter. It highlights many of COVID’s challenges in 2023 and the changes the company is making overall as we approach the new year. Hopefully, as 2024 draws to a close, Square Enix will regain some much-needed positive momentum.